Am I the only one perturbed by this commercial? There we sit, mesmerized by images of cute bears hopping around with toilet paper like they're dancing around the maypole, but really, it's about poop, people. Not to mention that I can't help but think that this ENTIRE advertising genius is based on the question, "Does a bear shit in the woods?" Insert smartass answer here! Do they use Charmin? Most decidedly not. They don't have anywhere to flush it. If you were hiking? Instead of stepping in poop? You'd have to watch out for the discarded toilet paper instead of dodging the dung. Excuse me. IN ADDITION to dodging the dung. And if you're like me, meaning that your feet hold some sort of magnetic attraction for dung, especially if you are barefoot, this is not a good thing. Seeing that these bears only sometimes wear clothing, I seriously doubt that they are schooled in the art of proper paper disposal. What would they do anyway? Hike the 30 or so miles to a campsite and dispose of it there? Hmmm. All topped with that amazingly uncute and unclever catchphrase, "Better for the bear behind." Get it, Get it? Guffaw. I don't know if I can swallow that much humor and professional creativity in one 30 second period. Maybe with large amounts of heroin and cocaine.